How Much Time Should You Spend On Social Media To Promote Your Business?

Do you want to expand the reach of your business? If you have a startup company, it’s essential to steadily grow your digital brand to get seen by your target audience. One of the best ways to do this is through social media marketing. Countless businesses leverage the immense power and reach of social platforms to promote their business. But how much time should you spend on social media to see optimal gains?

There’s no one-size-fits-all answer to this question. As a startup business owner, you may have to prepare yourself for a lot of promotional work at first. You need to figure out what your prospective customers use social platforms. Narrowing down your choices to 2 to 3 websites may prove to be the most efficient. Through this, you can have better control over your social profiles. You will also be able to keep track of results and respond to feedback with automation tool.

It’s important to note, however, that you don’t have to dedicate several hours each day trying to grow your followers. It proves inefficient to keep checking your account just to see whether you gained one like or a new fan. What you want to do is determine social media reporting the best time to share on social media. By understanding when your target customers are most active, you should be able to increase engagement rates.

You may also want to look into social media marketing tools to make your job easier. These are designed to automate repetitive tasks and schedule posts for publication. With the help of these tools, you can expect to save a lot of time. Just be sure that you take the time to learn how to use them and do things manually at the beginning effectively.

Advice on How to Rank Your Website in Google

So you want to get some better rankings on Google, but you’re not sure how to go about it? Here is a quick and straightforward guide to some of the most important ranking factors. There are many more of course, but it’s good to start with the basics of SEO & SEM.

Make Sure The Site Is Google Friendly

Saying that a site is Google friendly means it has a very quick loading time, there are little to no ads running, and it will look great no matter what device is used to access the site. These elements speak directly to the way crawlers are going to assess the site.

Make Sure The Content Is Good

Another thing crawlers will be looking for is unique, original and quality content. Will the user learn something, or at the very least be entertained? In the fight to better distinguish between spam and quality sites, algorithms are more focused towards key phrases.

However, keywords are still very necessary, and it will serve you well to get some good ones. Do the research and find popular ones that haven’t been used by everyone else. When you have the keywords, start writing compelling content around them and place them naturally.

Make Sure To Use Different Media

It’s the modern age, which means people are used to watching videos instead of just reading articles. Plus, they want to see pictures if possible. By adding different media with the content, you are packing a heavy punch regarding hitting the ranks.

If you take into consideration that YouTube is the second biggest search engine in the world, it’s no surprise why you’ll receive more traffic.

There you have the basics of getting your site ranked on Google. Once you get them done, move on to other great tactics like link building and social media platforms.