So you want to get some better rankings on Google, but you’re not sure how to go about it? Here is a quick and straightforward guide to some of the most important ranking factors. There are many more of course, but it’s good to start with the basics of SEO & SEM.
Make Sure The Site Is Google Friendly
Saying that a site is Google friendly means it has a very quick loading time, there are little to no ads running, and it will look great no matter what device is used to access the site. These elements speak directly to the way crawlers are going to assess the site.
Make Sure The Content Is Good
Another thing crawlers will be looking for is unique, original and quality content. Will the user learn something, or at the very least be entertained? In the fight to better distinguish between spam and quality sites, algorithms are more focused towards key phrases.
However, keywords are still very necessary, and it will serve you well to get some good ones. Do the research and find popular ones that haven’t been used by everyone else. When you have the keywords, start writing compelling content around them and place them naturally.
Make Sure To Use Different Media
It’s the modern age, which means people are used to watching videos instead of just reading articles. Plus, they want to see pictures if possible. By adding different media with the content, you are packing a heavy punch regarding hitting the ranks.
If you take into consideration that YouTube is the second biggest search engine in the world, it’s no surprise why you’ll receive more traffic.
There you have the basics of getting your site ranked on Google. Once you get them done, move on to other great tactics like link building and social media platforms.